FIRE NEW BREED INTERVIEW (FEBRUARY 2024)

WHO ARE YOU? TELL US A LITTLE ABOUT YOURSELF AND YOUR COMPANY

Fire New Breed has been a working title for Brian Helmer since 1995 and officially founded as a Company in 2023 by Brian D. Helmer and Amy L. Ellis who are excited to join together in their passion for the plant. They have both personally benefited health wise and also helped countless people of all ages with health issues such as cancer, OCD, ADHD, autism, depression, anxiety, insomnia, arthritis, inflammation, (the list goes on).

WHAT INSPIRED YOU TO START BREEDING?

Brian Helmer is a 2nd generation breeder, blessed to have learned the craft from his father, the late Robert W. Helmer. Brian’s pursuit to start his own legacy has been ongoing for more than a decade. He is honored take his father’s legacy and genetics to a level never dreamt possible. Amy Ellis is new breeder with a passion to learn, develop, and promote this amazing plant that has helped her on her own journey to better health.

PRIMARY METHOD OF GROWING? INDOOR/OUTDOOR SOIL/ROCKWOOL?

Indoor / Soil

DESCRIBE WHAT MAKES YOUR GENETICS AND YOUR COMPANY UNIQUE.

A library of Family acquired Heirloom and Varietal Genetics, and a goal to uphold the integrity of the Original Lineage and also incorporate them into current regional pairings and today’s most
sought after genetics using Organic growing methods

WHAT ARE YOU SEEKING TO ACHIEVE IN BREEDING?

Preservation and development of quality genetics with the highest medicinal value available in conjunction with the highest flavor profiles this industry requires.

WHERE DO YOU SEE YOURSELF IN FIVE YEARS? TEN YEARS?

Growing our Craft Company into a Micro Business dedicated to the highest quality genetics sought after and used as a staple in home gardens throughout the US and quality facilities worldwide.

WHAT IS YOUR RELATIONSHIP WITH CANNABIS? ARE YOU A HEAVY SMOKER?

Connoisseur heart & soul; Daily medicators.

WHAT IS YOUR PHILOSOPHY ON BREEDING?

Establishing Breeding Authenticity and Integrity through research, development & documentation. Our ultimate goal: To put integrity behind the phrase “Take Our Word For It”.

WHAT DO YOU LOOK FORWARD TO IN CANNABIS?

We look forward to seeing the propaganda and stigma surrounding this plant diminished and replaced with the acknowledgment of it’s amazing medicinal properties. And to see upcoming breeders gain
knowledge in an effort to practice their craft with integrity, freedom and pride.

WHAT SHOULD PEOPLE LOOK OUT FOR IN YOUR LINEUP?

Straight Fire!!