Jake Britt is the founder of 808 Genetics, a family-owned cannabis seed company based on the island of Kauai, Hawaii. As a second-generation cannabis farmer with over 20 years of experience, Jake is certified in Korean Natural Farming, a technique he learned from Master Cho in 2016. His deep connection to Hawaii’s unique microclimates and natural resources has allowed him to cultivate some of the highest-quality organic cannabis seeds available.

808 Genetics, founded in 2014, takes advantage of Kauai’s tropical environment, producing seeds that are 100% organic and pesticide-free. Jake and his team specialize in breeding new and unique cannabis varieties tailored for both medicinal and recreational use, with a focus on strains that provide relief for conditions like PTSD, pain, and anxiety. The brand’s signature strains, like their work with the classic “Crippy” and “Cherry Pie,” have become highly sought after in the cannabis community for their potency and rich terpene profiles​.